ALPINESTARS X HELIOT EMIL X GRAILED

Like us, Heliot Emil obsesses over the balance of form and function. This made them the ideal partner for one of our most significant collaborations.

For their AW24 “SHELTER” collection, we partnered with the Danish brand to analyze the physical and emotional concept of protective wear.

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The collection was showcased at Paris Fashion Week in February, at a pop-up experience presented in partnership with Grailed. The collection featured 20 bespoke pieces that began as textiles and protection pieces from Alpinestars’ catalog, reimagined in Heliot Emil’s atelier in Copenhagen.

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The centerpiece of the collection and pop-up experience was an imposing human-like sculpture constructed of 37 deployed and recycled Tech Air airbags recovered from crashed race suits.

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